Understand
Understand the market and brand position.
Our marketsRomania first.
Romania first.
Eastern Europe next.
Romania is our primary market.
We will expand selectively across Eastern Europe.
Romania
Primary MarketEastern Europe · Expansion Vision
Our primary market
Romania.
This is where we are establishing our partnerships, commercial relationships and operating infrastructure.
Market development approach
Position
Define where and how to build.
Develop
Build through commercial, retail and digital channels.
Learn
Use market feedback to refine the approach.
Eastern EuropeSelective expansion,
Selective expansion,
not expansion for its own sake.
Our ambition is to expand into selected Eastern European markets over time. Expansion will depend on the strength of our brand partnerships and our ability to operate effectively.
Romania
Primary Market
Current focus
Eastern Europe
Expansion Vision
Selective future development